|

 |
|
|
Business Line November 24, 2008 Recruiters headed for slow-growth phase |
 |
|
|
Business Line October 22, 2008 Cos going slow on lateral hires |
 |
|
|
The Times of India Monday October 20, 2008 Pink Slip Blues |
 |
|
|
The Times of India Friday October 17, 2008 Recruitment market shrinks; hirers in a fix |
 |
|
|
The Economist Times Friday October 17, 2008 Recruitment shrinks, hirers in trouble |
 |
|
|
The Telegraph Thursday October 16, 2008 10 ways to ride the bad times |
 |
|
|
Business Line Tuesday September 01, 2008 IT majors see red at the bottom |
 |
|
|
The Times of India Monday July 28, 2008 'Outplacing' employees to become leaner |
 |
|
|
Busniess Line Thursday July 08, 2008 Hefty salary hikes turn a thing of the past |
 |
|
|
Livemint.com (THE WALL STREET JOURNAL) Tuesday June 10, 2008 Small outfits offer big opportunities |
 |
|
|
Busniess Line Thursday May 22, 2008 They are beginning to look beyond IT space |
 |
|
|
The Times of India Saturday March 15, 2008 More pink-slips for techies this year |
 |
|
|
The Economic Times Tuesday March 11, 2008 Hiring in IT industry slows down 40-50% |
 |
|
|
Corporate News Wednesday March 5, 2008 Microsoft, Infosys 'incubating talent' to beat attrition blues |
 |
|
|
The Times of India Monday January 14, 2008 Rookies rule the roost today.... Fresh Look |
 |
|
|
The Times of India Friday January 4, 2008 Bada title, chhota kaam from indian techies |
 |
|
|
The Economic Times Wednesday January 2, 2008 ENABLING COMFORT At Workplace |
 |
|
|
The Hindu Business Line Wednesday January 2, 2008 Hiring moves beyond realm of IT, ITeS |
 | |
|

|
|
Bada title, chhota kaam from indian techies |
|
|
The Times of India |
| |
January 4, 2008 |
| |
Mini Joseph Tejaswi |
BANGALORE: The corporate talent poaching war is prompting Indian technology firms to offer fancy and important-sounding designations to employees — designations often much at variance with their nature of work.
Some call it the 'bada title, chhota kaam' (big title, small work) phenomenon. Take Vijay Devraj (name changed) (28), a techie who quit his job as senior systems engineer three months ago to join a tier I tech firm as associate vice president (AVP). "I got a terrific deal in terms of designation and money," says Devraj.
So, what does it mean to him? "Are you asking about my new role and responsibility? Well, by and large, I am still a systems engineer. I was partially responsible for delivery in my previous job, and that will continue here as well." Enterprises have been under huge pressure to retain talent. "This merciless war for talent has been forcing tech firms to explore new ways to retain and attract people. Titles are played up in almost 50% of all lateral tech hiring in the country," says Praveen Khataria, a talent expert.
On the contrary, in an MNC, the roles of AVP, VP or director mean a lot, and a country head may even be a general manager. "The strategy is to create a false 'grade equivalent'," says VG Nirupama, MD, Ad Astra.
"It's a new hiring game being tried out by several desi enterprises. Candidates with high aspirations fall for it." Corporates are even revising their HR policies to incorporate the trend.
"Designations and titles have become the order of the day. More than money, candidates are easily convinced by attractive designations. No one today is willing to wait for years to get into corporate hot seats," says Saraswathi Venkateswaran, president, CEO Search India. This trend was rampant among banks. And some like Ahmed Ali, MD of talent advisory firm Cornucopia, worry that it might now dilute the value and meaning of designations in the IT industry.
|
| | | |
 |
|
 |
|
 |
 |